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How to Price Crystals for Resale - Part 1

Natural crystals, gems, and stones are regarded to offer mental and physical healing powers. As a result, they're immensely popular and have spawned a multibillion-dollar industry. To get in on the craze, simply purchase crystals from wholesalers and resell them for a profit, and you'll be in business!

Crystal trends

  • Views for #crystals reached 7.5 billion on TikTok in 2021, underscoring their popularity with the younger generation.

  • Trending crystals include Blue Apatite, Citrine, Black Obsidian, Malachite, and Red Jasper. Some that are always popular include Amethyst, Jade, Quartz, and Garnets.

  • Many celebrities are big fans of crystals, including Adele, Gwyneth Paltrow, and Victoria Beckham.

You might have observed that there are numerous tiny companies selling beautiful crystals online. But are they actually profitable?

Yes, there has never been a wider market for healing gemstones! It is a $1 billion+ industry now and is still expanding. However, One of the most common questions I get from aspiring crystal sellers is about pricing crystals. When running a retail company, one of the worst things you can do is underprice your products.

This blog post will discuss how to price crystals for resale while making the most profit.

Selling crystals can be a fantastic way to make money, but it's critical to set the price appropriately. We'll go through the aspects that influence crystal price as well as some pointers to assist you maximize your profit by pricing them effectively.

Table of Contents

1. Factors that affect crystal prices

2. Pricing Strategies for Crystal Sellers

3. How to price crystals for resale


Factors that affect crystal prices


Before setting a price for your crystals, make certain of their exact quality.

A lower price may be fair if the stones are of lower quality; on the other hand, high-quality gems should always command higher pricing.

Some crystals are employed in spiritual pursuits or as vital components of healing rituals. These might be more expensive because they are rarer or more sacred. For example, recorder keeper crystals sell for 5-10 times more than regular crystals.


crystals wholesale usa

On the other hand, some types of crystals are more common and don’t carry the same value as those mentioned earlier. When pricing your crystal inventory, consider each stone’s rarity and demand to determine its resale value.


Rarity is measured by the number of known occurrences of a crystal in the world and how many of each type are known to exist. The rarity and popularity of a crystal will affect its price. For example, a crystal that is highly sought after by crystal enthusiasts likely has a higher resale value than one that is not as popular. In addition, the more rare the crystal, the more expensive it will be.

Consider how scarce your specific sort of crystal is and adjust your price accordingly.


Pricing crystals by weight is by far the most effective way. You can set a price for each of your crystals using this way. The next challenge is deciding on a price point for each crystal.

Also, factor in the cost of shipping and packaging materials associated with heavier pieces when calculating an overall sale price for these items!


There are several types of crystals in terms of appearance: transparent, translucent, opaque, and colorless. A crystal’s color can affect its value, depending on its hue and clarity. For certain kinds of crystals such as gemstones or polished stones like quartz or amethyst geodes, color, and clarity play significant roles in determining value. For example, a clear white quartz crystal will be more expensive than a quartz crystal that is clear but cloudy in appearance. Conversely, a clear quartz crystal with a brownish tinge may be worth less than one that is quite unobstructed. This is because brownish crystals tend to have impurities, affecting their clarity and ability to transmit energy.

If you have multiple specimens of the same kind of crystal, it’s also a good idea to differentiate between them by assigning different prices depending on their color and clarity grades.

Knowing what others are charging for similar products can help you set competitive prices that will attract buyers without sacrificing too much profit margin.

Pricing Strategies for Crystal Sellers

1. Cost-based pricing

Cost-based pricing is the common way people price their products. This type of pricing takes the cost of materials, labor, and production into account when establishing what a product should sell for. If you want to receive high-quality, low-cost crystals that you can use or resell for a profit, you should buy from reputable crystal wholesale sites. You will save a lot of time, energy, and money if you know where to buy wholesale crystals.

crystals amethyst wholesale

For example, look at the price comparison of the same product in the picture above,The same product is priced at $8/piece on etsy, and the purchase cost on wholesale websites is $2.5/piece. You should price your crystals according to how much you spent for them.The best way to keep from paying too much for crystals is to only buy wholesale. You definitely should not pay retail prices on crystals for resale. There’s no room to make a profit this way.

Where can you get high-quality crystal wholesalers at reasonable prices? is one of the most affordable online retailers of wholesale crystals.They sourced directly from the worldwide. With most products polished locally in China, costs are kept low for buyers, making a very affordable place to purchase. But they only offer free shipping for orders over $200. This is not suitable for individual buyers. Other notable websites include Amazon, Alibaba, etc.

2. Value-based pricing

Value-based pricing means that you’re charging based on the perceived value of your product. It’s not as straightforward as cost-based pricing, but it has some benefits. The most prevalent sort of pricing is demand-based pricing, which is determined by how much customers are willing to pay for your goods. When it comes to crystals, many people are willing to pay $10,00 or more for only one recorder keeper crystal,be aware that crystal pricing will always vary depending on the quality and rarity of each particular crystal. 

3. Market-based pricing

There are many online stores, auction sites, and other resources which provide accurate pricing information on various types of crystals.

Firstly, make sure that any prices quoted are for the same type and quality of crystal as yours; for example, if an online store is offering an orange agate at $30 but yours is a particularly fine-quality piece with natural inclusions, then its price will likely be higher than this one.

Secondly, consider any additional buyers’ premiums or sellers’ discounts which may apply when reselling online, these should be taken into account before setting a final selling price.

Finally, keep your customer base in mind; although it can be tempting to set high prices to maximize profits, customers who feel they have been overcharged may not return in the future!

How to price crystals for resale

1. Pricing crystals using a multiplier

When pricing crystals, use a multiplier.

This straightforward notion will expedite the pricing process. Multiply the price you paid for the item by a multiplier.

Cost * multiplier = Price

What exactly is a multiplier?

It is a number that you select for yourself. According to anecdotal evidence, many internet crystal sellers use multipliers of 2, 3, or 4.

If your multiplier is 2, multiply the item cost by two to get your sales price: Cost * 2 = Price.

If it’s 3, then you triple the cost: Cost * 3 = Price.

To properly employ a multiplier, ensure that you add other costs to the cost of items. Other costs include supplier shipping fees and taxes, packaging costs, customer delivery charges, the transaction fee imposed by the payment processor and selling platform (such as Etsy), income tax, and others such as marketing, utilities, and rent.

For more detailed calculation methods, please refer to the HOW TO PRICE CRYSTALS FOR RESALE-PART 2

2. Pricing crystals by weight.

Crystal vendors typically buy in bulk from wholesale wholesalers. The next challenge is deciding on a price point for each crystal.Pricing crystals by weight is by far the most effective way. You can set a price for each of your crystals using this way. 
green ocean jasper

Consider this collection of crystal tower formations. The supplier will charge a price for each, but you cannot sell them all at the same price due to the differences in size.
A deli scale is the most convenient way to price crystals by weight, but you may also do it manually.

(Single Item Weight / Total Item Weight) * (Total Cost of All Items * Multiplier)= Price

For more detailed calculation methods, please refer to the HOW TO PRICE CRYSTALS FOR RESALE-PART 2


Having an effective pricing strategy is key to a successful crystal business. Pricing your gems for resale is a delicate balance of various elements. The most crucial factor to consider is your customer and the value they obtain from the services you offer. With this in mind, you can use one of the effective pricing techniques to assist you maximize your investment and maintain a high profit margin.


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